At the IAI EXPO 2011 held from 1st to 3rd December 2011 in Karnal (Haryana), India, Dosch announced their tie-up with Norel Animal Nutrition of Spain for Importation,Distribution and Marketing of their products in the dairy markets of India, Bangladesh and Nepal. They named this relation as the "The Winning Combination" which gave a total new outlook to this business relation. Visitors could see a big booth having banner of Dosch and Norel logos. The exhibition was attended by people from many different countries, including vets, para-veterinarians, farmers and delegates from various dairy co-operatives in India. Dosch also arranged a quiz on Norel products and gave away many prizes to the participants. The response to this business agreement is well perceived by the co-operatives, dairy farmers and vets working with them. Norel's expertise in feed additives and by-pass fat and the marketing strength of Dosch will convert the business into "The Winning Combination" as rightly projected during the expo